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Here’s a collection of Facebook tips and tricks that we’ve discovered after running a number of campaigns in 2019. 1) The majority of placements have terrible returns! The News Feed (specifically mobile) is by far the best performer for our clients. 2) Your audience & targeting is everything! It doesn’t matter how good your product or website is if your targeting is off you won’t attract any clicks, so invest a lot of time into building different audiences first 3) Ads with likes and comments perform much better! A simple trick is to run your ad with the Engagement objective for a week before swapping it to your final stage objective (Conversion, Sale or Lead). 4) Create Buyer Personas! Define audiences with buyer personas by identifying what traits your customers share 5) Test at least 4 Ads in an Adset (unless your budget is limited). Ideally, test out 4 different versions of ads, we’ve found Adspresso’s 2 different images + 2 different copy tactic works well. 6) Use shor...
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Creating Facebook Ads is a very straightforward and easy process, creating Facebook Ads that actually get clicked on and drive leads and sales is much much harder! We audit a lot of Facebook Ad accounts every month, which gives us a good understanding of what works and what doesn’t work across many different industries. The most common recommendation we make is that that Ad copy could be greatly  improved. For example – we took on a Gardener as a client last year who had never managed to generate any leads through Facebook, despite having a decent website, a good social following and lots of photos and videos. The main culprit was their Ad Copy, it consisted of “Cheap Gardening quotes in [Location]“. This is what we’d expect to find in a Google Ads headline, not in a Facebook Ad. Here are some of the most common improvements that we make and the approach we use to write new Facebook Ads. Talk about the reader, not yourself! The client above didn’t engage the reader. As a lot of ...
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Two questions that our agency regularly gets from clients are how to choose a social platform, and how to split their advertising investment between multiple channels. Performance data provides great insights into which platforms deliver the best ROI, and ideally, every business should be using this information to determine where to invest their social ad dollars. However, to get to that point, you first need to know where to start. E-Commerce and Retail For e-commerce and retail businesses, you want to focus your ad spend on platforms that offer the most robust audience targeting and advertising programs. Facebook Facebook (including Instagram, Messenger, and Audience Network) is a must-use for businesses that have e-commerce capabilities. It is the most advanced of the social platforms when it comes to targeting and available creative formats, and it has the largest user base with 2.45 billion monthly users worldwide. For new businesses or those with low brand awareness, Faceb...