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Here’s a collection of Facebook tips and tricks that we’ve discovered after running a number of campaigns in 2019. 1) The majority of placements have terrible returns! The News Feed (specifically mobile) is by far the best performer for our clients. 2) Your audience & targeting is everything! It doesn’t matter how good your product or website is if your targeting is off you won’t attract any clicks, so invest a lot of time into building different audiences first 3) Ads with likes and comments perform much better! A simple trick is to run your ad with the Engagement objective for a week before swapping it to your final stage objective (Conversion, Sale or Lead). 4) Create Buyer Personas! Define audiences with buyer personas by identifying what traits your customers share 5) Test at least 4 Ads in an Adset (unless your budget is limited). Ideally, test out 4 different versions of ads, we’ve found Adspresso’s 2 different images + 2 different copy tactic works well. 6) Use shor...